Ariens Lawn Mower Parts

Established in 1933 in Brillion, Wis., Ariens Company is a leading manufacturer of outdoor power equipment for both consumer and commercial use. The company’s premium brands include Ariens Sno-Thro® and Ariens zero-turn mowers for consumers, Gravely® commercial lawn equipment for professional landscape contractors, National® specialty mowers and Locke® reel mowers for the golf turf, and sports turf industries. Ariens recently acquired the Great Dane® and EverRide® brands of outdoor power equipment. Ariens’ affiliates, Stens Corporation and its Australian counterpart, Bynorm Group, supply replacement parts to the outdoor power equipment industry.

In 1998, company leadership transitioned to fourth-generation family member Dan Ariens who guided the Gravely brand to become a full-line, premium provider of commercial equipment for professional landscape contractors. Through the early years of the 2000s, Gravely expanded with many new categories of products including zero-turn, walk-behind, out-front and stand-on mowing equipment. Under Dan’s leadership the company also made a transition to dealer-direct distribution and introduced lean manufacturing principles for continuous efficiency improvement in operations. The company directly attributes its ability to remain solvent in the increasingly-competitive global marketplace to the contributions of employees using lean practices.

At the same time, Ariens Company stopped producing lawn tractors as the market for that product became saturated and trends indicated an increased interest in Zero-Turn mowers. The more maneuverable machines have since become the staple of both the Ariens consumer and Gravely commercial brands. In 2006, Ariens Company also entered the golf, turf and sports turf equipment sector with the acquisition of Locke Turf Company, a manufacturer of reel mowers and National Mower, a manufacturer of specialty mowers designed for the golf, turf, and sports turf industries. In 2007, Ariens further expanded its commercial product offering when it acquired the EverRide and Great Dane brands of zero-turn, walk-behind and stand-on mowers.

Over the course of Ariens Company’s history, many products have come and gone as markets changed and customers refined their needs. But Ariens continues to manufacture products with the same drive for durability that was evident back in Henry Ariens’ garage. Core American values have guided Ariens Company and the Ariens family throughout its history. In 1998, Dan Ariens took on the task of defining those values that create the Ariens culture. He selected five Company Core Values: Be Honest, Be Fair, Keep Our Commitments, Respect the Individual and Encourage Intellectual Curiosity. These are the values that inspired Henry Ariens and his sons in the early years and will continue to define the Ariens culture in the future.

Finally, he considered what the Ariens heritage really means for those employees who work at the company and the customers who purchase Ariens products. Ultimately, he was able to sum it up with a very simple Vision Statement: Passionate People … Astounded Customers.

For all of your Ariens / Gravely parts needs, call 254-753-7900 or visit www.gravelypartsdirect.com